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Digital & Web

Branding & Brand Identity in London

A distinctive logo, a clear brand identity document and a consistent look across every screen and printed page.

Request a Free Branding Consultation Call +44 7477 488911
London Headquarters: 123 Keogh Road, London, E15 4NT  |  info@cyfradane.com
Independent & vendor-neutral | London-based | Clear scope & fixed milestones | You own your domain, accounts & content

A brand people recognise and trust

Your brand is what customers remember after they close the tab or put down the brochure. Cyfra Dane is a London branding agency that builds brand identities from strategy through to everyday use: a logo that works at any size, a brand identity document your whole team can follow, and templates for digital, electronic and print media. We also build the website that carries the brand, so the identity is not left on a PDF.

What is included

Seven foundational components for a durable, cross-channel brand.

1. Brand discovery and positioning

Short workshop and research: your audience, competitors, promise and tone of voice. Output: a one-page positioning statement and brand personality.

2. Logo design

A primary logo, secondary and compact versions, icon or monogram, and light and dark variants. Delivered as vector files (SVG, PDF, EPS) and image files (PNG, JPG) with clear-space and minimum-size rules.

3. Brand Identity document (brand guidelines)

A practical guide covering logo use and misuse, colour palette with HEX, RGB and CMYK values, typography and font licensing notes, imagery and iconography style, tone of voice, layout grids and examples. Delivered as a PDF and, where useful, a web version.

4. Digital media coverage

Website and favicon, social profile images and covers, post and story templates, email signature and newsletter template, presentation template, online ads and banners, and document headers.

5. Electronic media coverage

Brand treatment for video and screen: title cards, lower thirds, end frames, animated logo, thumbnails, webinar and event screens, and display or digital signage layouts. Where you work with broadcast or radio, we provide logo, colour and sound-and-voice guidance for those channels.

6. Print media coverage

Business cards, letterhead, envelopes, compliment slips, brochures, flyers, posters, roll-up banners, signage, packaging, ID cards and event materials, supplied print-ready with correct bleed and colour profiles.

7. Launch support

A roll-out checklist: domains and social handles, profile updates, email signatures, announcement content and file hand-over.

Branding packages (scope guide)

Fixed-milestone packages tailored to your launch or rebranding objectives.

Essentials

Discovery, logo suite, colour and type, short brand guide, business stationery.

Request a quote

Identity + Website

The complete identity plus a brand-matched website from Website Design & Development.

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How our branding process works

Revision rounds and timelines are agreed in the scope.

01

1. Discover

Goals, audience, competitors and inspiration.

02

2. Define

Positioning, personality and naming checks (domain and social handle availability, shared with you for registration in your own name).

03

3. Design

Logo routes presented, one refined after feedback.

04

4. Document

The brand identity document and asset library.

05

5. Deploy

Templates and applications across digital, electronic and print media, plus launch support.

Why choose Cyfra Dane for brand identity design

Engineered systems that endure across every medium.

One team for brand and website

Fewer hand-offs, and the identity is built to work on screen first.

Systems, not just logos

You receive rules and templates your team can use without us.

Practical files

Vector logos, print-ready artwork, font guidance and colour values for every medium.

You own the brand

Final artwork, domains and handles are in your name.

Careful with regulated sectors

In healthcare, education and finance we align naming, taglines and claims with sensible advertising rules and agree an approval step.

Branding FAQ

Answers to key questions about brand identity, deliverables, and timelines.

How much does a brand identity cost in London?

Cost depends on scope: a logo and stationery suite is smaller than a full identity with templates for digital, electronic and print media. We quote a fixed price after a short consultation. [OWNER TO SUPPLY: optional pricing.]

What is a brand identity document?

A brand identity document, also called brand guidelines, explains how your brand looks, sounds and behaves: logo rules, colours, typography, imagery, tone of voice and example applications.

What files will I receive?

Vector logo files (SVG, PDF, EPS), web-ready PNG and JPG, colour values (HEX, RGB, CMYK), the brand identity document and template files. Final artwork becomes yours on payment.

Can you design a logo only?

Yes, but we recommend at least a short guide so the logo is used consistently.

What do you mean by digital, electronic and print media?

Digital means websites, social media, email and online ads. Electronic means video, screens, signage and broadcast channels. Print means stationery, brochures, posters, packaging and event materials.

How long does a branding project take?

A logo and short guide typically takes a few weeks; a full identity with templates takes longer. We confirm a timeline in the quote.

Can you rebrand an existing business?

Yes. We review what equity the current brand has, then evolve or replace it and plan the switch-over across your channels.

Do you also build the website?

Yes. See Website Design & Development.

Related Services

Tell us about your project. We reply with a scoped plan.

Discuss your requirements directly with our senior engineering team in London. No obligation, no hard sell.

Request a Free Assessment
Cyfra Dane, 123 Keogh Road, London, E15 4NT  |  +44 7477 488911  |  info@cyfradane.com