Google Analytics 4, Search Console and conversion tracking set up properly and behind cookie consent, so you can measure what matters — without collecting data you should not.
This service supports any organisation that runs a website and wants to make evidence-based decisions about it.
If your site uses analytics cookies or marketing pixels — such as GA4, Meta Pixel or similar — you are required under UK GDPR and EU ePrivacy rules to obtain informed consent before setting those cookies. A cookie consent banner that controls whether trackers fire is the standard approach. We implement a consent banner that blocks trackers until the visitor accepts, then fires them correctly on consent.
That depends on your business goals. Common high-value events include form submissions (contact, booking, sign-up), phone number clicks, direction requests, file downloads and payment completions. We produce a tracking plan that maps your business goals to specific events before configuring anything, so you measure what actually matters.
Yes. We audit the existing tracking setup, identify what is firing incorrectly or not at all, and repair it. Common issues include duplicate pageviews, events that fire before consent, missing conversions and incorrect event parameters. We verify every event in the GA4 DebugView and Search Console before handing over.
Contact us to discuss your analytics goals and we will confirm scope, tools and timeline.
